These are the questions HVAC owners usually ask before, or during, a first conversation about the Growth Partner Program. The short answers sit in the list above; this page adds context on the four topics that come up most: money, fit, trust and reporting. For the full mechanics, see the Growth Partner Program page.
Frequently asked questions
What exactly is the Growth Partner Program?
A performance-based partnership for HVAC companies. Ali Sedighi invests time upfront and is paid on measurable results, under custom terms agreed in writing. Partnerships are limited.
What share of revenue or profit does Ali take?
There is no standard share. Terms are set per partnership, in writing, after reviewing your booked jobs, job values and seasons. We won't quote a figure before we've seen your numbers.
Can you promise results?
No. No honest partner can promise leads or revenue. The program changes who carries the risk at the start, because Ali's time goes in first and his pay depends on the measure moving.
How do I know if my company qualifies?
The main tests are whether results can be measured, whether you have capacity for more work, whether your market has room, and whether the owner will review numbers monthly. The partnership readiness guide has a full checklist.
Who pays for advertising in a partnership?
That's part of each partnership's written terms. Whatever is agreed, ad accounts should be in your company's name, with every dollar of spend visible to you.
How long is a partnership?
The term is set in writing for each partnership. HVAC results need at least one full heating or cooling season to read clearly, so very short terms rarely make sense for either side.
We tried an agency before and got nothing. Why is this different?
Two things change. First, the pay is tied to measured results rather than a fixed retainer. Second, the measure and baseline are agreed in writing before work starts, so there's no arguing later about whether anything improved.
Who owns the website, ad accounts and data?
Your company. Website, domain, Google Business Profile, ad accounts, call-tracking numbers and reports should all be in your name, so you keep them whatever happens to the partnership.
What reporting will I get?
A monthly report of calls, booked jobs and revenue by job type and source, against the agreed baseline, with notes on weather and rebate program changes. You and Ali review it together.
What if I'd rather pay a fixed monthly fee?
That's a perfectly good choice. HVAC.Agency's plans start at $2,998 per month and websites at $3,500, in Canadian dollars plus GST/HST by province (GST and QST in Quebec), with a 7-day free trial and no lock-in.
Do you install or repair equipment?
No. We are not an HVAC contractor. We market and advise heating and cooling companies and never install, repair or service equipment.
Do you work with HVAC companies outside British Columbia?
Yes. We're headquartered in Vancouver and work with companies in all 10 provinces and 3 territories. Each region page covers local climate, regulators and programs.
Money: terms, ad spend and the fixed-fee option
The program has no rate card; terms are written per partnership. That frustrates some owners at first, but it's the honest position. A percentage quoted before anyone has looked at your job values and seasons is a guess, and guesses make bad contracts.
What you can expect is clarity on every cost line once terms are drafted: Ali's payment, advertising budgets, any website or software costs, and how each is treated when results are measured. If something isn't written down, ask. If you'd rather skip all of that and know your monthly cost to the dollar, the fixed plans on our pricing page do exactly that.
Fit: who qualifies and why some don't
Partnerships are limited and measurement comes first, so fit matters more than enthusiasm. The companies that fit best are established, have room to take on more work, and can show where their jobs come from, or are willing to start tracking it.
Being told a partnership doesn't fit isn't a judgement of your business. It usually means one of three things: the results can't be measured cleanly yet, the crews are already at capacity, or the market leaves little room to grow. Each has a fix, and the partnership readiness guide walks through them.
Trust: past agencies, ownership and exits
Most owners who ask about performance terms have been burned before. The protection isn't a promise; it's structure:
- a written baseline, dated and signed before work starts;
- a named record system that both sides read from;
- every account in your company's name;
- a clear exit clause, so neither side is trapped.
We're also clear about what we are. We're a marketing and business consulting service, not an HVAC contractor, and we never install or service equipment. Read more about how we work.
Reporting: what you'll see each month
One report, built from the agreed record, reviewed together. It shows calls, booked jobs and revenue by job type and source against the baseline. It also notes anything outside the marketing that moved the numbers, such as a cold snap, a heat wave, or a rebate program opening or closing.
That last point matters more than most people expect. Programs change often, and each region page lists the ones we found as of October 2026. Our guide to measuring results explains how those changes are handled fairly.
A quick test: fixed plan or partnership?
If you can answer these three questions, you'll know which route to ask about first.
- Do you know your numbers? If you can say how many replacement estimates you ran last winter, how many closed and what each was worth, a partnership conversation can start straight away. If not, tracking comes first, under either model.
- Do you want certainty or shared risk? A fixed fee is predictable. A partnership moves with results, which can mean paying less in a flat season and more in a strong one.
- Can your crews take more work? If the honest answer is no, neither model will help much until capacity changes.
Two clear answers in favour of a partnership is a good reason to call. Otherwise the fixed-fee route, with its 7-day free trial and no lock-in, is a sensible place to start. Our guide comparing performance and fixed-fee marketing works through a full example.
Still have a question?
Ask it directly. You can call or text (604) 632-4959, or email Ali@Sedighi.ca. The contact page explains what to include so the first conversation is useful.