Every growth partnership we take on uses some mix of five services. The Growth Partner Program is the arrangement; the other four are the work that moves the numbers. The order matters, because a performance deal without measurement is just a hopeful handshake. Here is how to choose.
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The Growth Partner Program
A performance-based partnership: Ali puts in time first and is paid on results both sides can measure.
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Baseline and results tracking
Call tracking, booked-job records and a written baseline, so nobody argues later about what changed.
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Local SEO and Google Business Profile
Compounding visibility in the map pack and organic results for the jobs and towns you want.
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Google Ads and paid lead generation
Paid campaigns judged on booked jobs and gross profit, not on clicks or impressions.
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Website and call conversion
More of the people who already find you end up as a booked visit, by phone, text or email.
The Growth Partner Program
This is the commercial arrangement: performance-based, with Ali's time invested upfront and payment tied to measurable results. Terms are custom for each partnership and agreed in writing.
Choose it if your company is established, your capacity can absorb more work, and you'd rather your marketing partner share the risk than collect a cheque regardless. It suits owners who are comfortable sharing real numbers every month. Partnerships are limited, so not every application becomes one.
If you'd rather know your cost to the dollar every month, the same services are available on a fixed plan. The pricing page sets out both routes side by side.
Baseline and results tracking
This is where nearly every partnership starts, because you can't be paid on results you can't see. It covers call tracking, matching calls to booked jobs, a clean link between your dispatch or CRM system and invoices, and a written baseline split by season and job type.
Choose it first if you can't answer, today, how many replacement estimates you ran last February and how many closed. Many profitable HVAC companies can't, and there's no shame in it, but it has to be fixed before anyone talks about performance pay. Details are on the baseline and tracking page.
Local SEO and Google Business Profile
This is the slow-building channel that keeps paying after the work is done. It covers your Business Profile, service and area pages, reviews, and the content that gets you found for "furnace replacement" or "heat pump installer" in the towns you actually serve.
Choose it when your profile is thin, your reviews are stale, or your website has one page trying to rank for everything. Because results build over months, it fits a partnership well: both sides benefit from the long tail. See local search.
Google Ads and paid lead generation
Paid search buys demand that already exists, which makes it fast and measurable, and expensive when it's run badly. Campaigns are judged on booked jobs and gross profit per job, not clicks.
Choose it when you need volume this season, when a cold snap is coming, or when you're entering a new service area where organic visibility will take time. Who pays the ad budget, and how it's treated when results are measured, is part of the written terms. More on the paid search page.
Website and call conversion
Conversion work gets more booked visits from the visitors and callers you already have. It covers page speed, clear calls to action, call handling, missed-call follow-up and quote follow-up.
Choose it when traffic is healthy but calls are flat, or when your team misses calls in peak season. It's often the cheapest improvement available, because you're not paying for new attention. See website and call conversion.
A simple way to decide
Work through these four questions in order, and stop at the first "no".
- Can you count booked jobs by source and by month? If not, start with baseline and tracking.
- Do you answer at least nine in ten calls in peak season? If not, start with conversion.
- Are you visible in the map pack for your main services and towns? If not, add local search.
- Do you need more volume than organic can deliver this year? Then add paid search.
Not sure where you stand? The partnership readiness guide has a fuller checklist, and you can always call, text or email to talk it through.
Frequently asked questions
Do I have to join the Growth Partner Program to use these services?
No. The same marketing work is available on a fixed monthly plan through the HVAC.Agency pricing. The partnership is a different way of paying for it, not a different set of tactics.
Which service should come first?
Almost always baseline and tracking. Without a clean record of calls, booked jobs and invoices, nobody can say whether the rest of the work is paying off, and a performance arrangement can't be measured.
Can you work alongside my current agency?
Sometimes, if the roles are clearly split and the tracking is shared. Two partners claiming credit for the same booked job is the fastest way to a dispute, so we'd agree attribution rules in writing first.
Do you do the installs that the marketing brings in?
No. We are not an HVAC contractor and never install, repair or service equipment. Your team does the work; we help the right customers find you and call.