Do you take partnerships in every province and territory?

We work with HVAC companies in all 10 provinces and 3 territories. Partnerships are limited, though, and each one is agreed case by case, so being in a given region is a starting point for the conversation, not a qualification on its own.

Why does the region matter for a performance-based deal?

Because the measured result has to be compared with what would have happened anyway. A long prairie winter, a rebate that closes mid-year or a cold snap can change your call volume without any marketing at all, so the baseline must account for local conditions.

Are you an HVAC contractor in any of these regions?

No. We are a marketing and business consulting service. We never install, repair or service equipment, and we never compete with our partners for jobs.

What if my market is too small for a partnership?

Then we will say so. Small or remote markets can still do well on a fixed-fee plan or a short consulting engagement, and the pricing page explains those options.

HVAC Growth Partnerships Across Canada, by Region

The Growth Partner Program is open to HVAC companies across Canada, from Victoria to St. John's and north to Iqaluit. What changes from one region to the next is not the idea (Ali invests time upfront and is paid on measurable results) but the arithmetic underneath it. A furnace company in Saskatoon and a heat-pump installer in Charlottetown face different seasons, different fuels and different rebate calendars, and a fair partnership has to price those differences in before anyone measures a single lead.

We are a marketing and advisory business, not an HVAC contractor. We don't install, repair or service anything. Our job in a partnership is to grow the work you do, and to measure that growth honestly. The Growth Partner Program page explains the model; this page explains why geography matters to it.

West Coast

British Columbia is a two-climate province, and that splits any baseline in half. The mild, wet coast around Vancouver and Victoria behaves nothing like the Interior or the North, where heating seasons are longer and colder.

BC also has a fuel mix that is close to evenly split between natural gas and electricity, and a rebate landscape that changed in July 2026. Both affect what an "ordinary" month looks like for a heating company. If your service area spans the Lower Mainland and the Okanagan, we would treat them as two markets with two baselines. See British Columbia for the detail.

Prairies

On the Prairies, the heating season is the business, and cold snaps are the biggest swing factor in call volume. Statistics Canada data for 2023 shows natural gas heating roughly three homes in four in Alberta and Saskatchewan, and about half in Manitoba.

That makes these provinces strong candidates for measurement-heavy partnerships: demand is large, but it moves with the thermometer, so the baseline has to be built from more than one winter where possible. Each province has its own regulator and rebate picture:

Alberta: two large city markets, chinook swings in the south, and property-tax financing in some municipalities.
Saskatchewan: a single technical safety authority and utility rebates on high-efficiency gas equipment.
Manitoba: one of the longest heating seasons in southern Canada and active heat-pump rebates.

Central Canada

Central Canada holds the largest HVAC markets in the country, and the most competition for every search. Ontario and Quebec differ sharply on fuel, rules and language.

Ontario is mostly gas-heated, with fuels work and electrical work regulated by separate bodies and a provincial rebate program for heat pumps. Quebec is mostly electrically heated, runs its own heat-pump grants through Hydro-Québec, and requires French in commercial advertising. A partnership in either province needs a baseline that separates rebate-driven enquiries from organic demand. Read Ontario and Quebec.

Atlantic Canada

Atlantic Canada is heat-pump country, with oil still a real factor in some provinces. In the same 2023 Statistics Canada figures, heat pumps were the main heating system for roughly a quarter of households in New Brunswick and Nova Scotia and more than a third on PEI.

Several oil-to-heat-pump programs here closed in mid-2026, which means 2025 and early 2026 call volumes may overstate what a normal year looks like. Any partnership baseline in the region has to adjust for that. Our pages for New Brunswick, Nova Scotia, Prince Edward Island and Newfoundland and Labrador go through what opened, what closed and when.

The North

In Yukon, the Northwest Territories and Nunavut, heating is a year-round necessity, but most markets are small and spread out. A performance-based partnership needs enough volume to measure, and that is not always available.

We are candid about this. A Whitehorse or Yellowknife company may have the scale; a contractor serving a few small communities may get more from a fixed-fee plan or a focused consulting project. Nunavut also has language rules that apply to commercial advertising. The territories page covers all three.

How region shapes a partnership with us

The short version: we measure against your market, not against a national average. Before any terms are written, we look at four regional factors with you.

Season length and swing. How much of your year depends on heating, and how sharply calls jump in a cold week.
Fuel mix. Gas, electric, oil or heat pump, because each drives a different kind of replacement and service demand.
Program calendar. Which rebates opened or closed in the period we compare against, noted in writing.
Rules that touch advertising. Licensing claims and language requirements that limit what an ad can say.

The terms of every partnership, including how results are measured and paid, are set in writing for that partnership. If a performance model doesn't suit your market, the fixed-fee plans are the alternative. The guide on measuring results shows how we build a baseline, and you can contact us by call, text or email to talk about your region.

Growth partnerships for HVAC companies, coast to coast to coast