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Growth partnerships for British Columbia HVAC companies

In BC, a fair performance baseline usually has to be split in two: the mild coast and the colder Interior and North behave like different markets, and the 2026 rebate changes moved demand on both.

Written by Ali Sedighi, MBALast updated:

British Columbia is home turf for us: the group is headquartered in Vancouver, and GasBoilers.ca, a gas-boiler division built for CANRO Heat, serves 26+ BC communities. For a performance-based partnership, though, BC is one of the trickier provinces to measure. The coast and the Interior run on different seasons, the fuel mix is split almost down the middle, and the province rewrote its main rebate rules in July 2026. A baseline that ignores any of those will flatter or punish the partnership for things nobody controlled.

As always, we are the marketing and advisory side of the arrangement. We aren't an HVAC contractor: no installs, no repairs, no service calls.

Who buys HVAC work in BC

BC demand is concentrated in Metro Vancouver and the Fraser Valley, with strong secondary markets in the Okanagan and on Vancouver Island. Vancouver, Surrey, Burnaby, Richmond and Coquitlam make up a dense, expensive search market; Kelowna, Abbotsford and Saanich each behave like their own town.

The fuel picture is unusually balanced. According to Statistics Canada, about 42% of BC households heated mainly with natural gas in 2023 and 36% with electricity. That gives BC companies two big replacement conversations at once: gas furnace and boiler replacements, and the move to heat pumps. A partnership needs to know which of the two you want more of, because they carry different job values and different seasons.

Why the coast and the Interior need separate baselines

Short answer: a mild coastal winter and a cold Interior winter produce very different call curves. If both feed one number, a cold January in Kamloops can hide a soft month in Burnaby.

On the southwest coast, winters are wet rather than bitter, so heating calls rise gradually and replacement decisions are often planned. In the Interior and the North, heating seasons are longer and colder, and a hard freeze brings a sharp burst of no-heat calls. For measurement, we would:

  • set a separate baseline for each service region you cover;
  • compare like months with like months, not autumn with spring;
  • record unusual weather weeks in the shared log, so a spike is not mistaken for marketing.

Our guide to measuring results shows how we document this.

Regulators to know

Gas and electrical contracting in BC is licensed by Technical Safety BC; we summarise and link, and we don't give compliance advice.

  • Technical Safety BC covers gas, electrical, boilers, pressure vessels and refrigeration, and licenses gas and electrical contractors even where a local government issues some permits.
  • SkilledTradesBC runs Skilled Trades Certification, which now applies to several mechanical trades relevant to HVAC, including gasfitters and refrigeration mechanics.
  • WorkSafeBC handles workers' compensation.

Why mention them on a marketing page? Because ads and service pages often make licensing claims, and those claims need to be accurate. Confirm your own obligations with each body.

BC programs that move demand, as of October 2026

Rebates change the number of people calling you, so their timing has to be written into any baseline. Here is what official sources showed as of October 2026; confirm details with each administrator before you advertise them.

For a partnership, the practical point is simple: heat-pump enquiries from the first half of 2026 and the second half may not be comparable. We would flag that date in the written terms.

How we would approach a BC partnership

We start by splitting your market, then decide which jobs the partnership should chase.

  1. Map your service regions and set a baseline for each from your own call and job records.
  2. Choose the target jobs, usually replacements and heat-pump installs where margin can carry Lower Mainland click costs.
  3. Set up tracking for calls, texts and booked jobs, as described in baseline and tracking.
  4. Agree the terms in writing, including how measurable results are defined and paid, and how rebate changes are handled.
  5. Build the channels: local search for the coast's high-competition terms, and paid search where the numbers hold.

If a partnership doesn't fit, our fixed-fee plans are the alternative. Call, text or email through the contact page to talk it through.

Frequently asked questions

Can one partnership cover both the Lower Mainland and the Interior?

Yes, but we would normally measure them separately. Heating demand, competition and seasonality differ enough that one blended baseline would hide what is really changing in each area.

Do the CleanBC rebate changes affect a partnership?

They can. New Energy Savings Program requirements apply to invoices dated on or after 2026-07-06, so enquiries before and after that date are not directly comparable. We note the change in the written baseline.

Do you help with Technical Safety BC licensing?

No. We name and link the regulator so you know who to ask, but we give no compliance advice. Licensing questions go to Technical Safety BC directly.

Is Vancouver too competitive for a performance-based deal?

Not necessarily, but high click costs mean the partnership has to focus on the jobs with enough margin to carry them. We look at your job mix before proposing anything.

Sources

  1. Statistics Canada Table 38-10-0286-01 (2026-10-22)
  2. Technical Safety BC (2026-10-22)
  3. SkilledTradesBC: Skilled Trades Certification (2026-10-22)
  4. WorkSafeBC (2026-10-22)
  5. Better Homes BC: Energy Savings Program (2026-10-22)
  6. Better Homes BC: Home Renovation Rebate Program (2026-10-22)
  7. NRCan backgrounder: CGHAP agreements with BC, Quebec, Nova Scotia and PEI (2026-06-29) (2026-10-22)