Growth partnerships for Quebec HVAC companies

The Quebec HVAC market

Quebec's demand is dominated by electric heating and the switch to heat pumps, concentrated in Montréal and its neighbours. Laval and Longueuil sit beside Montréal; Québec City and Lévis face each other across the river; Gatineau, Sherbrooke and Saguenay are distinct regional markets.

According to Statistics Canada, 70% of Quebec households relied mainly on electricity for heat in 2023, with natural gas at 5% and wood at 4%. Gas furnace replacement, the backbone of prairie and Ontario partnerships, is a minor line here. Heat pumps, geothermal and electric system upgrades carry the volume.

Seasonality and a fair baseline

Quebec winters are cold, snowy and long, especially outside the St. Lawrence lowlands, so regional baselines matter. A Saguenay winter and a Montréal winter produce different call curves.

The bigger baseline issue in Quebec is the grant calendar. A worked example: a Laval company installs 20 heat pumps in a typical spring month, most of them grant-assisted. If the grant rules change, or a new federal rebate launches, installs could rise or fall by half with no change in marketing. We would split grant-led enquiries into their own stream, mark program dates in writing, and judge the partnership on what changed beyond them. The guide to measuring results shows how.

Regulators and language rules

The RBQ licenses contractors and French-language rules govern advertising; we summarise and link, and we don't give compliance or legal advice.

• The Régie du bâtiment du Québec (RBQ) requires a licence with the right subclasses for construction work done for others, unless an exemption applies.
• The Commission de la construction du Québec (CCQ) certifies construction-industry workers, and the CNESST covers workplace health and safety.
• The Office québécois de la langue française (OQLF) oversees the Charter of the French Language. French must be clearly predominant in commercial advertising and signage, and websites and social media for Quebec customers must be available in French. Since 2025-06-01, non-French trademarks visible from outside premises need accompanying French terms.

For a partnership, the language rules mean French copy is the master version, not a translation done at the end.

Programs, as of October 2026

Hydro-Québec's LogisVert program is the main demand driver, with provincial retrofit aid alongside it. Confirm current terms with each administrator before advertising them.

• LogisVert offers grants for ENERGY STAR and cold-climate heat pumps, geothermal systems and other measures, up to $6,700 for heat pumps.
• Rénoclimat changed on 2026-10-01: the pre-retrofit evaluation became optional and new caps apply.
• Chauffez vert, for replacing oil or propane systems, stopped accepting applications after 2026-03-31.
• A federal National Heat Pump Rebate was announced on 2026-10-08 and is expected to launch in 2027.

Three program changes in one year is exactly why we write program dates into a Quebec baseline.

How we would approach a Quebec partnership

We would build French-first and grant-aware from day one.

1. Choose the target work, usually heat pumps and geothermal, and the regions you really serve.
2. Baseline by stream: grant-led heat-pump enquiries, other installs and service calls.
3. Set up tracking for calls, texts and booked jobs; see baseline and tracking.
4. Agree the written terms, including how program changes and the 2027 federal launch are treated.
5. Write the marketing in French first, then build local search and conversion around it.

Partnerships are limited and set individually. For fixed-fee options see pricing, or contact us by call, text or email.